Every one-time customer who never becomes a member is money you earned once instead of every year. Mainstay Revenue builds and runs the membership program that turns them into repeat, paying members, so you make steady money now and your business is worth far more when you sell.
Most HVAC shops lose their most valuable revenue, the recurring kind, in the part nobody has time for.
You fix it, they pay, they leave. No reason to come back until something breaks again.
The customer who'd happily join a maintenance plan never gets asked, because everyone's out in the field.
With no recurring members, every month begins by chasing the next job all over again.
Recurring revenue is a land grab. A homeowner keeps one maintenance plan, with one shop, and once they're in, they stay for years. Every member you don't sign this season is a member your competitor signs instead, and a customer you'll have a hard time ever winning back. Wait another year and you're not just leaving money on the table. You're handing a more valuable, stickier customer base to the shop down the road, and watching their business become worth more than yours.
A membership program, set up and run for you. You don't add a thing to your plate.
We run a campaign to your existing customer list inviting them to become members. It's the fastest recurring revenue you can add, with no new lead spend.
Your techs are in the home at the moment of trust. We give them a 20-second offer and one-tap tools, so members sign up on the spot, on every visit.
Scheduled tune-ups, reminders, and renewals run on their own. Members stay for years, and the revenue compounds month after month.
It's not just steadier income. It's the difference between a shop that sells for three times earnings and one that sells for six.
They come back every season, they call you first, and they buy the bigger jobs from someone they trust.
A buyer pays up for predictable, recurring income. It's the single biggest lever on what your shop is worth.
Even if you never sell, the recurring revenue is money in your pocket every month, starting now.
I work the buy side of HVAC acquisitions. When I look at two shops with the same revenue, the one with a real membership base is worth materially more, every time. That's the gap I built Mainstay to close for you.Jonathan Brett, Founder, Mainstay Revenue
Equipment sales are soft right now. When the big installs slow down, the owners sleeping at night are the ones with members paying every month no matter the season. Recurring revenue is what carries you through the shoulder months and a down year, and the shops building it now are the ones who won't be scrambling next spring.
Get a free Value Score. Tell us a few numbers and we'll show you the recurring revenue you're missing, and what it's doing to the value of your business. No cost, no pitch.
Built for independent residential HVAC shops doing $2M to $15M who want steadier revenue now and a bigger payday when they're ready to sell.